Opinion formers, opinion leaders and opinion followers are all related to communications with your target audiences. They each have their own role in communicating and adding credibility to your message.

Opinion Former – Someone knowledgeable in their field derived from job, status, qualifications or first-hand experience.

Opinion Leader – A peer who can influence messages to targets but not seen as an expert in the field, may pick up information from media and comment on a blog, however, the source may not be seen as credible if the reader does not know the writer. Credibility could be improved by linking the blog to a company or association.

Opinion Follower – Mainly associated with consumers searching for information for guidance from sources such as the media.

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