Never stagnant, digital marketing is always developing in one way or another. For this reason it is vitally important for a company to have a good digital marketing strategy in place. Many have one, but it isn’t necessarily all that great and, as a result, problems are encountered.
Here are just two of the most common problems identified by The Future Buzz’s Adam Singer:
Incohesive content: Content factors heavily in many digital marketing strategies. If done well it can be used to draw in an audience, which can in turn lead to a good ROI (return on investment). However, a lot of content lacks any real personality and is all too often mundane and monotonous – something that is unlikely to encourage people to read on.
Ideas need to be developed and a real voice – one that represents the brand or company – needs to be built up over time in order for content to engage.
Brand too similar to competitors: A brand needs to be unique; it needs to really stand out from the rest. If this can’t be done, marketing it becomes incredibly tough. People shouldn’t be afraid of implementing something bold – but different – that’s likely to catch and hold an audience’s attention.
Digital marketing news from Annmarie Hanlon, Online Marketing Strategy Business Specialist and Author