The
ever increasing popularity of social media as a personal and professional tool
has led to the inevitable creation of ratings tools, allowing you to link up
and monitor your social media channels and how well people engage with you on
them. Not only is a score given that shows how skilled you are at social media
interaction, but you can also establish yourself as an expert in specific
knowledge fields and give others certain indications that will show you see
them as an expert in that field.
The
scores are all cleverly worked out by aggregating over 400 different signals in
each individual’s social media activity, and just as your use of social media
has an impact on the score you receive, the scores can also have a greater than
expected impact on your professional life. Salesforce recently advertised for a
new community manager, and listed “Klout score 35 or higher” as a desired skill
for the position. They are not the only company to put a great deal of weight
on a candidate’s Klout score, with one company reportedly cutting short an
interview with a person who had 15 years experience working with established
companies simply because his Klout score was 34. They then went on to hire
someone with a score of 67.
Although
not every employer is likely to put so much weight on, or even care at all,
about Klout scores or other social media ratings, they are still something
everyone, individuals and companies alike, should be using to gauge their
presence on social media. The score can be an indicator of how well marketing
efforts on social media are working, or how proficient you are in social media
use in a job market where more jobs roles every day are demanding digital and
social media skills as a preference or even requirement.
The Tools For
Measuring Your Social Rating

The main popular scoring tools for social media influence at
the moment are Klout, PeerIndex and Kred. Whilst they each appear to have the
same initial function, to produce a score based on your social media influence,
they also have their own individual functions, some more useful than others.
Tool/Key Features
Influence-based Score
Industry Experts or
‘Influencers’
‘+’ points system for users to
hand out
Influence taken from
‘traditional’ channels (ie. Facebook, Twitter and LinkedIn)
Influence also taken from ‘up
and coming’ channels (e.g. Google+, Quora, etc.)
Klout
Y
Y
Y
Y
Y
PeerIndex
Y
Y
Y
Kred
Y
Y
Y
Y
My score – 55/100

The most well known and used of the three tools mentioned,
with over 100 million users, Klout does offer the most key features. Klout also
offers other unique features as do the other two tools, but the table above is
designed to highlight the features that are important and useful for
professionals using the site. 
The way Klout produces your score is not based
upon the quantity of your audience, but the amount of ‘true reach’ you have,
meaning how many of your audience actually engage with what you are sharing,
and the quality of those that engage, so if a top influencer with 100,000 was
to share or comment on one of your posts, this would have a greater impact on
your score than if Joe Bloggs with 100 followers was to share or comment on the
same post.
Klout takes into account data from more social networks than
any other social influence measurement tool, looking at traditional sites as
well as more up and coming and niche sites such as Instagram, Blogger, Tumbler
and even Last.Fm.
To become an industry expert,  or ‘influencer’ as Klout call it, you must
regularly post engaging content about the topic, as the more people are seen to
engage with your content, the more of an authority on the subject you are seen
to be. Other Klout users can indicate that they believe a post or yourself in
general to be authoritive on a particular subject field by giving you or the
post a +K. 
There is no wonder as to why there are so many users of
Klout, as it is one of the original and best tools for measuring social
influence.
My Score – 67/100

PeerIndex has always been in Klout’s shadow, which is why
not as many people have heard of it or use it, with the last recorded number of
tracked profiles being 45 million. The site bases its scoring system on topics,
audience and authority. It looks at the size of your audience and how much they
rely on your recommendations, opinions and general knowledge of the specific
topic area you are an authority in. It also looks at how much you do that
relates to the topics you hold authority in, such as how much content you post,
conversations you have, etc. Unlike Klout, PeerIndex does only track Twitter,
Facebook, LinkedIn and the up and coming social site Quora, but as we mentioned
before, it’s about quality, not quantity.
With some more key features added it could actually compete
with Klout, but for the moment PeerIndex is something that I use alongside
Klout, which compliments it by offering another perspective on my influence,
but could never replace it.
My Score – 697/1,000

My  Outreach Level
– 6 of 12

Only launched in 2011,  Kred is still new to the influence measuring
scene. It brings some interesting and unique features to that table, with
‘outreach’ level, scored out of 12, in addition to the typical influence score
giving more for us to chew over and work on increasing. The outreach score is
not just based on the current audience engaging with your posts, it’s based on
new users following you or engaging because they have seen one of your posts
through another person’s engagement.
Another feature that make Kred strong competition for the
dominant Klout is real time updates, whereas Klout updates once daily. Kred also
offers the option of adding ‘real world achievements’ which can bump up your
score, and these can include your company size, any awards your company has
received, etc, although I am not sure how this should translate as social
influence.
Kred does pose a threat towards Klout’s reign as leading
social influence measurer, but I think it has a long way to come yet before it
can replace it entirely. It does however make a very useful additional social
influence measurement tool due to its unique features such as the outreach
score.
If you like this story, do share and tweet me @annmariehanlon and
please do give me a +K.
Be Sociable, Share!