Discover more about the best blogging platforms.
Writing Jackie sent over some guidelines about the best blogging platforms and as we just published an article about how more people read blogs than books we thought this was a useful addition.
These days, most people are thinking about starting a blog for their business website. While some rely on social media in order to keep their potential customers informed, tech-savvy entrepreneurs and marketers know that blog content creation should be one of the top inbound marketing priorities of any organisation. Last year, research showed that 346 million people read blogs across the world. Moreover, 61% of online consumers have made a purchase based on recommendations from a blog.
In the next few years, it is expected that blogging will become even more important for companies around the world. Though there are already over 150 million blogs online, only a few become truly successful as there are several factors that can affect a blog’s success.
Stand Out From The Crowd
- A blog should be tailored for its intended audience.
- It should also attract search engines.
- It should be just the right length to engage readers.
- More importantly, a blog should be readable, so it needs to be well-designed with a good layout, colours, fonts, and more.
These are all the reasons why you need to carefully choose the best blogging platform for your business as the right one can provide you with the tools you need to drive traffic to your website. Here are the top blogging platforms and their features.
Blogging platform #1 – WordPress
Touted as being the best blogging platform out there, WordPress offers you the ability to customise your blog with over 3,000 themes and designs. It’s also beginner friendly, yet professional enough for even the biggest companies in the world. Among the big name brands that use WordPress on their websites are: The Walt Disney Company, BBC America, The New Yorker, The Official Star Wars Blog, Sony Music, MTV News, Facebook Newsroom, and The Wall Street Journal Law Blog.
You use a WordPress hosting provider to host your own site and you decide how long you want to run it and when to shut it down. With all the themes that it contains, you can easily create a professional-looking website, and because WordPress is an open source software, you can add new features to improve your blog. Moreover, some of the themes are mobile-friendly, so you can reach your intended audience no matter where they are in the world.
- Pros: SEO friendly, more than 3,000 themes, customisable, perfect for beginners, professionals, and businesses
- Cons: WordPress is free to download and use, but to use it on the web, you’ll need to pay for web hosting and a domain. It also takes some time to learn how to use it.
Blogging platform #2 -Blogger
If you’re starting a small online business or if you’re just about to start a blog as a hobby, then Blogger may be a good fit for you. It is the blogging platform of choice for beginners as it’s very easy to use. It is free, and all you need is a Gmail account to create your own blog.
You simply log into your Gmail account, go to the Blogger site, then click on the button that says “New Blog” to begin. Other Google features such as AdSense and Google Plus are built right in, so you can start monetising your blog from day one.
But because Google owns the blogging service, you don’t technically own your blog. As the tech giant runs this service, it has every right to shut your blog down or deny access to it at any time. There’s also a limited number of themes, so it’s highly possible that your blog will look like other Blogger sites.
- Pros: Easy to use, free, SEO and social media friendly, great for beginners and for personal or hobby use
- Cons: Limited themes, may not be suited for businesses or professionals, no comment moderation, Google has overall control of your blog
Blogging platform #3 -Weebly
Weebly is a user-friendly blogging platform that enables you to build a website without having to write a single line of code. You don’t need technical knowledge to create a blog with Weebly, that’s why it’s highly popular among beginners.
Weebly powers more than 40 million websites, which means that over 2% of websites on the Internet are currently run on the blogging platform. It makes use of a drag and drop website builder and doesn’t overwhelm the user with a lot of complicated features. That being said, this platform’s templates don’t offer a lot of variety. However, you can change your template with a click of a button if you want to switch up your blog’s design every once in a while.
- Pros: Free, easy and simple to use, unlimited storage
- Cons: Limited themes, may not be suitable for personal use, difficult to add advanced marketing tools
Whatever you choose, keep in mind to pick a blogging platform that’s suited for your business and budget. You should also select one that you’ll be comfortable using for a long time as it’s a pain to use one platform and then switch later!