Discover influencer scoring tools.

A new wave of influencer scoring tools

Klout, Kred and Peer Index are a new wave of influencer scoring tools. As the influence of social media in marketing continues to grow rapidly, influencers in the form of high-profile bloggers and celebrities are increasingly being sought to endorse and drive word of mouth about company brands.

Measuring the impact of a company and its social media can be complex.


There are many companies that have created ways to review your own business, or that of a competitor and three companies that focus on capturing your impact online by looking at your outputs (tweets, posts, updates) and the impact of the content (number of shares, likes and comments) are Klout, Kred and Peer Index.


Klout and Kred provide free access via a social login (such as Twitter or Facebook) and rank you based on its own formula which is a blend of outputs x impact + something else. PeerIndex is no longer free since it was acquired by Brandwatch.


The scores are a numerical value; Klout and PeerIndex grade you out of 100, and Kred out of 1,000.


Influencer scoring tool # 1 – Klout

Social influencer scoring tool

Social influencer scoring tool

Klout was the first social influence analytics tool that appeared in 2008 and as such is the best known of these social measurement tools. Klout works by measuring influence based on a business’ ability to generate action from activity and whilst the average score is said to be around 35 – and that’s very respectable – there are ways to increase the score, without buying likes. It’s not ideal but if you need a higher score in a hurry, say for a job interview, this can work.
The theory is that Klout measures your brand’s ‘true reach’ and ‘amplification’. For example, the number of people that act on your content, share your message or respond to it. ‘Network’ is also taken in to account, i.e. the influence of the people within your true reach.

Each user of the site is assigned a score that determines that person’s overall influence. Klout derives its data from more social networks than any of the other influence measuring tools.


It can be gamified and I’ve tried this in social media classes with students. To do this:

  1. Add in all your social networks. If you’re on Twitter, Facebook, Instagram, connect them all to Klout.
  2. Play tag with a friend. We’re fairly sure the well-known Twitterati get their PRs to give them +1, likes etc, so be your own PR and get a friend to like your content and you can like theirs.
  3. If you’re a student or very active on Facebook, that’s the easiest way for your score to increase. But be aware that your recent Facebook posts may be visible on Klout!

Klout encourages scheduling and following others too. It selects topics – based on your content – and recommends others.

Social influencer scoring tool - following

Social influencer scoring tool – following

Influencer scoring tool # 2 – Kred

Kred is relatively new on the influencer measurement scene, emerging in 2011. Unlike Klout, Kred measures its users on ‘influence’, i.e. outreach level when followers re-tweet, follow you or reply to your posts.

Kred provides a breakdown of your social media activity and updates your scores in real-time, unlike Klout which updates your scores daily. Kred allows users to add offline ‘achievements’ in order to add points to your score, i.e. the size of your company or certification.

Kred places its users into communities based on their hashtags and keywords from their posts. Every community is given a Kred score and Kred then provides brands with a list of Twitter users who are the most influential within these communities.

Influencer scoring tool # 3 – Peer Index

Peer was founded in 2009 and is another social ranking site. Users’ scores are broken down according to their authority, i.e. their audience size and activity relative to the communities they are part of. Users are ‘filed’ under topics, allowing users to quickly search for the top influencers in each category. Unlike Klout, Peer only scrapes data from Facebook, Twitter, Quora and LinkedIn.

The Peer dashboard features a topic fingerprint graph illustrating your influence in each topic area, together with a graph allowing you to compare yourself with others in your category.


Downside and benefit of social influencer scoring tools

The downside is maintaining your high score. Whilst you’re in a shared house and your friends like all your updates, it’s easy. When you start adding relevant updates it can take longer. For organisations it can be more challenging, unless they create valueable content worth sharing.

Benefits for companies are that it’s a quick way to understand who listening to your conversations and who’s taking part. It’s also a useful way to look at your competitors and see where you all score.


What’s your klout score? Share the love and tweet me @annmariehanlon


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