Is it time we ditched the traditional 9 to 5? Marketing professionals think so!

CV Library shared their findings from marketing professionals ad many think it’s time to adopt more flexible working, food for thought as you tuck into leftover Christmas turkey on Boxing  Day!

Nearly three quarters (72%) of workers in the marketing sector believe that the traditional 9-5 is an outdated concept, with the majority (88%) admitting that they work better at certain times of day. This is according to a recent study from CV-Library, the UK’s leading independent job site.

The survey of 1,200 professionals explored how workers feel about 9-5 working hours, and whether these are still fit for purpose. The data revealed that the majority (81.8%) of professionals in the marketing sector would prefer to work hours that suited their natural pattern and when they work best. When asked what time of day they are most productive, respondents cited the following:

  • In the morning – 63.6%
  • In the afternoon – 18.2%
  • In the evening –  13.6%
  • Late at night – 4.5%

Lee Biggins, founder and managing director of CV-Library, commented:

“There are ongoing debates surrounding the traditional 9-5 and whether this ‘one size fits all’ approach is still beneficial. It’s clear from the data that marketing professionals know their own work patterns and would prefer to tailor their working hours around when they’re at their most productive. If your employer offers flexible working be sure to use this to the advantage of both yourself and the business. While a more flexible style of working can be great, it does tend to bring with it issues of work-life balance and doing away with the structured 9-5 could further blur the lines between your work and private life. Should you choose to operate on more flexible hours, it’s vital that you ensure you are sticking to your contracted hours and are not becoming overworked by putting in too much overtime.”

What’s more, the majority (96%) of professionals in the industry believe that all businesses should offer flexible working, and half (52%) currently have the opportunity to work from home when they want to. This was higher than any other industry in the UK.

Biggins concludes: “Flexible working is becoming increasingly popular, and is a factor you should take into consideration when conducting your job search. If you know you can be just as productive working from home or a remote location as in the office, be sure to look for employers who offer flexible arrangements to best suit your needs.” 

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