How to build a consistent blog that gains regular visitors can be a challenge. This post looks at 5 steps to building your blog, with a focus on the key steps.

Marco Mijatovic a blogger and one of the team behind FirstSiteGuide has provided this content, providing tips on text and visuals – how to build a consistent blog from the ground up.

Step 1: Establish your brand

Before you start establishing your brand, you should define it first. Consider the topics to discuss, the style or logo, the colour scheme, your tone of voice and the underlying message of your material.

Before you get your custom logo design, you should at least consider what you want to achieve and the style you want to portray. Graphic designers will create your custom logo based on your brief or proposal, so be specific. For a strong logo, choose simple styles which visitors will more easily remember. Logo designs with too many details can distract visitors, so choose a minimalist design. Only a clear and unique logo design can have an impact on the audience.

Based on the content of your website, choose an appropriate colour scheme. If you decide to run an informative website, more formal and professional colours include  dark blues or greys. Alternatively you may wish to stand out and select more vivid colour schemes.

It’s essential to adapt the tone of voice and the message you want to convey, based on the content of your website. Also, the intent and style of writing should be adjusted to your audience.

Step 2: Choose a Content Management System (CMS)

This step is essential because by choosing the right Content Management System, you’ll make life easier. No matter how good your content is, if your CMS isn’t easy to use, it’s harder work and may hinder your blog.

To avoid relying on your website developer, you could select for a CMS with simple modification options. There are many CMS options, but choose one depending on the purpose of your website, your goals, budget, requirements and more.

Editor’s note – We’ve previously written about using WordPress as a CMS tool too.

Step 3: Set up a Content Calendar for the first 3 months

Creating a content calendar is also crucial because it will help you organise your content marketing strategy and save time and hassle. This tool will provide you with details concerning the content your company plans to share, over a specific time.

A content calendar will notify you about the tasks you have completed. You can also schedule content in advance, to make the publishing process easier. With a well-planned content calendar, posting content on social media will be more or less automatic. To start with, it’s a good idea to create a content calendar for three months in advance. This ensures you have a supply of material and are looking ahead.

Step 4: Find reliable Content Writers – Yes, you can outsource

Finding a good and reliable content writer seems easier than it actually is. A focused content writer can help you develop your blog. A qualified content writer must be familiar with SEO because Google’s algorithms are changing and improving often. A good content writer will keep up with these changes. Also, the correct use of keywords is significant in terms of being found online.

Another characteristic of a good content writer is the ability to search the internet in order to find reliable sources. Versatility is also a key skill of a good content writer. The ability to adapt the writing style will help you expand your content over the Internet.

Step 5: Stay Consistent – Whatever it takes

Creating a blog from the ground up is a long and exhausting process. An organised and qualified team can help your blog generate new business as you’re found online.

A detailed, planned, and well-organised procedure from the start is essential. To achieve your blog goals, consider each step carefully. Finally, it’s crucial to examine and prepare everything months in advance to save time – and reduce stress!

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