This month sees the publication of Quick Win Digital Marketing written by Annmarie Hanlon and Joanna Akins.
There are five sections to the book:
- Digital Essentials: An introduction to digital marketing techniques and tools (Twitter, Facebook, LinkedIn, etc) and how your business can use them.
- Digital Toolbox: Practical advice on how to do specific things using digital applications.
- Digital Marketing: How you can use digital marketing techniques and tools to promote your business / products / services.
- Branding Online: A critical topic for businesses of all sizes.
- Managing, Measuring and Making Money Online: Where it all comes together.
In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including:
- Blogs / microblogs.
- Email.
- Mobile.
- Photo / audio / video.
- Social media.
- Surveys.
- Web.
Quick Win Marketing is gaining great reviews:
Irish Veterinary Journal said "This book does what it says on the tin. A quick read; a resource in itself, supported by a website and worth your time and effort."
Books Ireland "Particularly strong on internet uses, explaining blogs, podcasting, webinars. Some of the answers maybe those you might have overlooked."
RSVP Business "Want quick straight-to-the-point answers that will win you business? Here's how to find answers to your top 100 marketing questions."
Accountancy Ireland "Aimed at entrepreneurs and business managers wanting to start, grow or revive a business. Provides ideas on marketing."
Western People "Easy-to-read compendium of marketing tips. Offers advice on a whole range of topics, from management to pricing, research to sales."
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