Business iPhone App

Ever walked into a meeting and needed to know ‘What’s in a marketing plan?’ or ‘How can we grow our business?’ now you can with an iPhone.

The reference book Quick Win Marketing, Answers to your Top 100 Marketing Questions, has been converted into an iPhone App. This means that anyone with an iPhone can download the entire book from the iTunes Store and get instant answers to their marketing questions.

Author, Annmarie Hanlon commented “Technology brings so many immediate benefits and being able to transform a paperback into a useful, practical App is fantastic. I have no doubt that several board room members will be downloading this soon, to ensure they can answer marketing questions, whether they are trying to grow or revitalise a business.”

The process of creating an App (application) is fairly complex. Fortunately the publishers, Oak Tree Press, managed the entire process! The first stage involves assessing what will work on a small screen, the next stage is coding to ensure all the links function, when all ready to go the next stage is to submit to Apple for approval. The scary thing is that if Apple like and approve the App, they go ahead and issue to the iTunes store, before letting you know!

Click on http://itunes.apple.com/gb/app/quick-win-marketing-answers-to/id341690978?mt=8 for more information.