Top 4 KPI Measurement Tools

It’s important that when measuring KPIs (key performance
indicators) we get it right, as the impact on the growth of our businesses is immense. Being able to clearly track, understand
and react to these results is vital to short and long term business
development, so getting the right tool for our business’s and our own needs is
equally as important. Here is a roundup of the top 4 KPI measurement tools
currently available:


– This all-round tracking allows you to track key information from third party
services such as email marketing and SMS marketing services with the unique
integration of widgets. This makes it one of the best tools for tracking all
round online and offline marketing and sales efforts, although all that
tracking means it doesn’t necessarily come as cheap as some of the other
software and web-apps.
– This free tool is a market leader and is often the go to option
for both start ups and long standing businesses looking to measure their sales
and marketing success. The Goals function is built to help measure KPIs and has
built in suggestions as well as customisable fields to help you find exactly
what you are looking for, even if you don’t know yourself! However, as with all
things that are free, the abilities of the web-app are limited. In this case it
means you can only measure website KPIs, making for a limited overview. There
is also little on-site help when it comes to understanding and acting on the
data you see, which can be a downfall for those who aren’t entirely confident
in interpreting data.
MixPanel – This freemium software is very
heavily focused on event (goal) tracking, and allows you to track information
in real time, an attractive feature allowing you to react quickly to any
changes that require action, and it also offers the additional feature of
simple retention tracking. However, one if its main downfalls is that its
funnels can be inaccurate.
KISSmetrics – If funnels is something
you plan to use a lot of and /or if you are a new, inexperienced analytics user,
then KISSmetrics is for you. Its funnels are the most easily created,
understandable and accurate available, and the user interface is simple and
easy to navigate, making it a winner for newcomers and start-ups. It does
however come with a price, with the minimum monthly service costing £97 and
Have you used any of these tools, or any others for measuring KPIs?
Which ones would you recommend? Tweet me @annmariehanlon, and share with me
your own thoughts on these tools and others! Like this story? Please do
share it!