Digital Marketing: Strategic Planning & Integration

Learn more about the theories and frameworks in the fast moving world of digital marketing. This is a SAGE textbook by Annmarie Hanlon, published in January 2019

The book is available from Amazon and the publishers SAGE. This is designed as a textbook for digital marketing students and is also suitable for businesses. Contents include:

Part 1: Digital Marketing Essentials
Part 2: Digital Marketing Tools
Part 3: Digital Marketing Strategy and Planning