I keep on hearing the term Generation X – what does it mean?
Generation X refers to people born between 1960 and 1980 and a book called Mind The Gap defines their behaviour, expectations and outlook on life and work. Mind The Gap looks at all generations from 1900s to 2000s:
GI – Born 1900s to 1920s
Silent – Born 1920s to 1940s
Boomer – Born 1940s to 1960s
Xer – Born 1960s to 1980s
Millennial – Born 1980s to 2000s
This book will give you great insight into advertising to different generations, leading different generations and help you to understand why people behave the way they do!
Mind The Gap
Graeme Codrington and Sue Grant-Marshall
Penguin Books (South Africa) Pty Ltd 2006