The Irish Direct Marketing Association and An Post have produced a guide to help companies reduce their carbon footprint when it comes to mailings.

There are 6 steps to reducing your carbon footprint if you’re involved in marketing and mailing to clients or customers:

1 – Focus on the target; cleaner lists
2 – Less packaging
3 – Use recycled paper
4 – Explore new printing techniques; veg oils etc
5 – Let customers know
6 – Join the ‘take a leaf’ campaign