Retaining new customers is essential or businesses to thrive. There are many digital tools available and opportunities to retain client. Here are our top 5 digital tools for client retention: 1. Loyalty Programmes – Offering some form of reward for spending money with your brand shows you appreciate their loyalty and gives them …
Converting new customers online is not necessarily easier than traditionally, but it does open up a vast amount of new opportunities and tools for conversion. Here are our top 5: 1. Ratings and Reviews – There is no better people to tell honestly how good your services and products are than your loyal customers, so …
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Acquire, covert and retain is a key strategy for businesses whether online or offline. Econsultancy’s 2009 model, shown here, illustrates the full cycle. Our last articles, Digital Tools to Acquire New Customers and Digital Tools to Convert New Customers, focus on customer acquisition and conversion. This article looks at retention. So you have gone out there and acquired them, …
Image courtesy of Econsultancy.com Ltd The age of digital has changed the way we do business and the way we market and grow the business. Acquiring a new customer is only a third of the battle, as you must then convert them and retain/grow their loyalty to your brand, continuously repeating the cycle to grow …
Acquiring new customers online may not be easier than traditional methods, but there are plenty more opportunities and new tools at your disposal. Here are our top 10: 1. Social Media – It’s not just networks anymore, it’s become a natural part of daily life. That’s why more companies are getting social with …
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Image courtesy of Econsultancy.com Ltd The age of digital has transformed the way many of us both view and carry out marketing, and although it hasn’t made the uphill battle of gaining new customers any less steep, it has given us more opportunities and newer tools that can be used throughout the process. This article …
