Heat maps or click maps are graphical representations showing how visitors behave when using a website. Which links do they click on? How far do they scroll? And most importantly which links or areas of your website are they not using? Heat maps most commonly use colour to represent the data they are showing with …
It’s important that when measuring KPIs (key performance indicators) we get it right, as the impact on the growth of our businesses is immense. Being able to clearly track, understand and react to these results is vital to short and long term business development, so getting the right tool for our business’s and our own …
KPIs (key performance indicators) enable businesses to track, understand and react to essential business issues. Setting KPIs is not enough. It’s important to measure KPIs and there are a range of tools available. Choosing the right tool for the company and the user is an important decision. That’s why we have taken some of …
How can I track who is visiting my website or blog? There are many web trackers available to use free of charge. Two examples are: StatCounter Google Analytics StatCounter – http://www.statcounter.com/ Provides lots of statistics including: Page Loads Unique Visitors First Time Visitors Returning visitors Referring Link Keywords used to arrive at your blog / …
