b2b social media marketing

IFTTT for social media automation

IFTTT, an acronym for If This Then That, is an automation tool that connects two services together so that an action from one service triggers an action on another. For example, an email could trigger a tweet or changing the profile picture on a Facebook page could automatically change the profile picture of a Twitter […]

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Social Automation: Hootsuite Vs Buffer

Q What should I use to automate posts? I’ve seen Hootsuite and heard about Buffer? Whether business, agency or avid social network user, many people choose to automate their social updates using a management tool. Two of the most popular social media management tools are Hootsuite and Buffer, but is one really better than the

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Pros and Cons of Social Networks for B2B

Many B2B businesses are just finding their feet on social media, in an ever increasingly digital world and the choice of channels can be somewhat overwhelming. Knowing which social networks out of the many out there are the best for reaching your own audience is half the battle, that’s why we have highlighted some strengths

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