I’m starting a blog, which programme should I use? Blogging is an essential part of any online marketing strategy and when used effectively will drive traffic to your website, promote interaction with your target audience and encourage other users to share your content across the internet. With the amount of blogging platforms available it can …
So as a marketing industry or business professional you will have heard of and most likely seen blogs of all kinds. Some may be personal blogs, others may be the blogs of companies you take an interest in or who are even your competition. So if everyone is doing it, why aren’t you? It is …
Beware. Creating a blog for your business and populating it with relevant and interesting content will not have an instant return. You have to be in it for the long haul, and keep putting optimised and engaging content out there if you expect to get any return, but once it does catch on, it is …
