Bluetooth in cinemas

All Odeon cinemas will be equipped with Bluetooth over the next two months to deliver content, vouchers and promotions to cinemagoers. Cinema advertising agency Digital Cinema Media (DCM) has appointed mobile marketing agency Bluepod Media to provide the technology, following research that found 65% of 15-24-year-old cinema goers would download content to their phone.DCM expects […]

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Bluetooth Marketing

Is it legal to contact people by Bluetooth without opt-in consent? The Information Commissioner’s Office previously said that Bluetooth messages are subject to the Privacy and Electronic Communications Regulations 2003, however, in a press release dated October 2007, it determined that bluetooth is not covered within this guidance. However, according to the Direct Marketing Association

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