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Email Marketing Metrics: How to measure the success of your email marketing campaigns

bounce rate, click through, conversion rate, email marketing, mailchimp, open rate, revenue / By

A good email marketing campaign can have a significant impact on the results of your marketing efforts, but each campaign needs to be accurately monitored to determine its success rate. To help you calculate the return on investment (ROI) of an email marketing campaign we have listed some key metrics to keep an eye on. …

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What are Heat Maps?

analytics, bounce rate, click map, click through, cms, data, google analytics, heat map, mailchimp, scroll / By

Heat maps or click maps are graphical representations showing how visitors behave when using a website. Which links do they click on? How far do they scroll? And most importantly which links or areas of your website are they not using? Heat maps most commonly use colour to represent the data they are showing with …

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