What is a Loyalty Ladder? A Loyalty Ladder is a customer relationship model. It is a way of segmenting your customers and then developing communications which appeal to them. It includes: Prospect on the lowest rung, developing them to become Customer, Client and then Advocate. A Prospect is a potential customer where they have shown …
We are a private health service business and one of our partners is retiring soon. http://www.thelaneshealthandbeauty.com/tramadol-uk/. Whilst we are making a staff replacement, what should we be aware of? Services are all about people and when people leave clients can go through a process of considering whether to stay or switch. To retain existing clients …
We have been advised to survey our top clients. Why should we do this and what can we ask? Top clients or VIP clients tend to contribute most towards a company. It’s important to stay in touch and find out what they really think, before they place orders elsewhere. Conducting a survey with these clients …
