client surveys

Loyalty Ladder

What is a Loyalty Ladder? A Loyalty Ladder is a customer relationship model. It is a way of segmenting your customers and then developing communications which appeal to them. It includes: Prospect on the lowest rung, developing them to become Customer, Client and then Advocate. A Prospect is a potential customer where they have shown …

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Losing staff and retaining clients

We are a private health service business and one of our partners is retiring soon. Whilst we are making a staff replacement, what should we be aware of? Services are all about people and when people leave clients can go through a process of considering whether to stay or switch. To retain existing clients …

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Client survey

We have been advised to survey our top clients. Why should we do this and what can we ask? Top clients or VIP clients tend to contribute most towards a company. It’s important to stay in touch and find out what they really think, before they place orders elsewhere. Conducting a survey with these clients …

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