A relatively new form of digital marketing, content marketing is the practice of consistently creating and distributing engaging, useful content with the aim of attracting a clearly defined audience. The importance of content marketing has increased recently because traditional forms of marketing, such as print and television advertising or online adverts and banners, are becoming …
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When a video becomes viral it means that it has gained its popularity through internet sharing, including email sharing, social media and video sharing sites such as Youtube. Successful viral videos are often humorous, such as The Lonely Island’s ‘Lazy Sunday’ sketch from Saturday Night live. They can range from being TV sketches, internet only …
Content curation is the big marketing buzzword at the moment, but its meaning and benefits still remain a mystery to many businesses. So that’s why we have put together our guide to content creation and how it can help your business. The basic definition of the art of content curation is where the publisher (in …
