content marketing

What Content Marketing Metrics Should You Be Using?

Find out what content marketing metrics should you use that both support your content goals and can produce actionable data.   How do you know if the content you produce is effective? And what does “effective” mean in this context? Measuring content marketing metrics is increasingly important, as the online marketplace becomes ever more crowded. […]

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Content Marketing 101

Most businesses and organisations content marketing is an increasingly important part of an overall marketing strategy. But what exactly is it, and how do you get started? What is Content Marketing?  Content marketing is an advertising technique where you focus on creating content that gives your target audience something of value. By offering up valuable

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What is content marketing and why is it important?

A relatively new form of digital marketing, content marketing is the practice of consistently creating and distributing engaging, useful content with the aim of attracting a clearly defined audience. The importance of content marketing has increased recently because traditional forms of marketing, such as print and television advertising or online adverts and banners, are becoming

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Using Pinterest for Business

A newer social media website, Pinterest is a virtual pinboard useful for visual bookmarking, organisation and content curation. With shared images gaining on average three times the amount of user engagement as text only posts, Pinterest should be a key part of your digital marketing strategy. Here are some tips on how to use Pinterest

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