Dave Chaffey

News from the E-business Conference 2009.

Annmarie and I both attended the E-business Conference 2009 at the National B2B Centre in Coventry on Thursday last week. Highlights were: 45 Tips in 45 minutes by Susan Hallam of Hallam Internet Marketing. Excellent presentation, lots of enthusiam, clearly someone who is passionate about what they do. Here are some of her tips: Add […]

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Customer Relationship Models

I need some examples of customer relationship models, can you help me? There are a number of customer relationship models: Loyalty Ladder (Peck et al) relating to customers or clients moving up a ladder (of importance) – Partner, Advocate, Supporter, Customer, Purchaser, Prospect IDIC Approach (Peppers D and Rogers M) – Most Valuable Customers, Second

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eBusiness 2008 – Create your Future Advantage

I attended the eBusiness conference today in Coventry and after the nightmare journey [didn’t know about roadworks on A45 and then the A46 was closed due to an accident so 25% of those attending didn’t show up at all] it was a most interesting event. The headlines are Firebox – Michael Acton-Smith – more about

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Digital Marketing Conference

The CIM Cambridge branch organised the Cambridge Digital Marketing Conference yesterday, 10 July 2008 at Robinson College in Cambridge. A packed audience found out more about social media and the future of marketing as it becomes digital. The event covered mash-ups, podcasting, social media , buddy beacon, what a good bounce rate is, customer centric

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