Great illustration from Mullen which shows all the digital campaign tools you could ever need! The digital campaign tools are broken down into specific categories: Print Out of home Mobile devices Experiential Place-based Audio-video Public relations Direct marketing And of course, online! For a larger version, click here http://rpc.technorati.com/rpc/ping
Acquiring new customers online may not be easier than traditional methods, but there are plenty more opportunities and new tools at your disposal. Here are our top 10: 1. Social Media – It’s not just networks anymore, it’s become a natural part of daily life. That’s why more companies are getting social with …
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Image courtesy of Econsultancy.com Ltd The age of digital has transformed the way many of us both view and carry out marketing, and although it hasn’t made the uphill battle of gaining new customers any less steep, it has given us more opportunities and newer tools that can be used throughout the process. This article …
This is a great example of the digital world right now. This mind map from http://digitalmindmaps.com segments the digital marketing environment into 8 elements: Gain market and customer insights Increase conversions Get the latest digital news Google performance and Insight tools Online webinars for learning Digital marketing qualifications Catching user feedback on your website Find …
Earlier this week I attended the Digital Media Debate organized by the Worshipful Company of Marketors and the Worshipful Company of Stationers. The debate was managed by Venetia Howes and the speakers were Professor Merlin Stone: Head of Research at The Customer Framework, visiting Professor at De Montford and was previously at IBM Fergus Boyd, …
