The growth of voice as a marketing platform
With 151 million smart speakers sold globally last year and 40 million sold in Q1 of 2021 research findings show.
digital marketing
Supermarket Social Media Part 2
Supermarkets in the UK are using social media to convey brand values, provide product information and share behind the scenes stories. Social media is playing an increasingly important role for supermarkets in the UK. Part one of this review of supermarkets’ social media usage provided an overview of the approach. In this article, part two, the …
Social Media Ethics Part 1
Social media has had a dramatic impact on the way that businesses present themselves online and interact with their customers. It is important for businesses to be aware of the impact that their social media strategy can have on their customers and on wider society. Why Do Social Media Ethics Matter? Ethical practice is important …
Twitter update for business
Twitter has been one of the key online marketing tools for more than a decade, but its popularity with both businesses and users has been on the wane. People have drifted away to new social networks or decided to leave Twitter due to negative news stories about misuse of the platform. Many businesses are now …
Discover the Language of Emojis for business
Emojis can make messages more eye-catching, emotional and engaging, but they are a language in themselves. Discover more about emojiis.
Live Chat Essentials that you need to know
Live chat is increasingly popular for businesses of all sizes. This is part 1 of a two-part article on live chat.
Best Practice in Online Communities
Online communities can be valuable for your business. A good community can provide support to your customers, generate insights into what they want, and create ambassadors for your brand.
Benefits of Working with Influencers
Influencer marketing can be a great way to build up your brand on social media, without relying on your own profiles or the more traditional advertising options offered by these platforms. An estimated 80% of marketers believe that influencer marketing is effective …