Although some of the newer and exciting tools have tended to overshadow email marketing recently, it is not a method that should be overlooked or underestimated. Nor should it be assumed that because people have offered up their email addresses in exchange for information about your brand should it be any easier of a sell. …
Some of the most recent trends in digital marketing including social media have left more ‘traditional’ methods such as email marketing gathering dust on the top shelf. Although these new trends are exciting and effective in their own right, there is no excuse for ignoring such a powerful tool as email marketing. The upside is …
I work with a tribe of monkeys. That’s not an insult to my co-workers, but the simple truth. The monkeys in my life include: MailChimp SurveyMonkey Parcel Monkey Mailchimp Mailchimp is a great way to send many emails at the same time. The basic service is free and you can get reports to see • …
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The background A small to medium-sized IT company based in Ireland. Most of our current business comes from referrals but we are at a loss how to expand beyond this. We have sent out Paper-based Mailshots with little result (1% perhaps) and the other avenues like Advertising in Trade mags has not had much success. …
