Sources of social and demographic information

The Office for National Statistics (ONS) – Official UK economic and social data Census Data collected every 10 years on demographic information Social Trends – Annual publication – British population and changes in society and lifestyle Regional Trends – Annual demographic, social and economic data for the UK. Also includes population and …

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PEST analysis

What’s a PEST analysis? A PEST analysis is an examination of the Political, Economic, Social and Technological factors that can affect an organisation’s operations – it sits within the macro environment of a business which means that these factors are out of an organisation’s control but they can reveal threats or opportunities facing the organisation. …

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