Email works. Especially when using an effective subject line, to an existing audience. Discover the 5 tips for effective email subject lines as email is a crucial part of any digital marketing strategy, whether you are writing them for an email marketing campaign, or for lead generation purposes. The first step to success with any …
Discover how to avoid common pitfalls when buying email lists In recent years, email marketing has grown, especially int he B2B sector. As a result, buying email lists has become a popular marketing strategy for start-ups and large corporations, due to its ability to equip companies with a vast network of prospective consumers to whom …
A good email marketing campaign can have a significant impact on the results of your marketing efforts, but each campaign needs to be accurately monitored to determine its success rate. To help you calculate the return on investment (ROI) of an email marketing campaign we have listed some key metrics to keep an eye on. …
Email Marketing Metrics: How to measure the success of your email marketing campaigns Read More »
Although some of the newer and exciting tools have tended to overshadow email marketing recently, it is not a method that should be overlooked or underestimated. Nor should it be assumed that because people have offered up their email addresses in exchange for information about your brand should it be any easier of a sell. …
Some of the most recent trends in digital marketing including social media have left more ‘traditional’ methods such as email marketing gathering dust on the top shelf. Although these new trends are exciting and effective in their own right, there is no excuse for ignoring such a powerful tool as email marketing. The upside is …
I work with a tribe of monkeys. That’s not an insult to my co-workers, but the simple truth. The monkeys in my life include: MailChimp SurveyMonkey Parcel Monkey Mailchimp Mailchimp is a great way to send many emails at the same time. The basic service is free and you can get reports to see • …
Email marketing is often perceived as being free. That’s not strictly true as it takes time to organise and manage. I am often asked • How do we go about email marketing? • What are the rules? • How do we build our mailing list? • Should we buy lists? This presentation on slideshare shares …
