A relatively new form of digital marketing, content marketing is the practice of consistently creating and distributing engaging, useful content with the aim of attracting a clearly defined audience. The importance of content marketing has increased recently because traditional forms of marketing, such as print and television advertising or online adverts and banners, are becoming …
What is content marketing and why is it important? Read More »
Originally adopted by Twitter users as a way of categorizing messages, placing the hashtag symbol before a relevant keyword or phrase turns them into searchable links that bring together all posts containing the marked word or phrase. Hashtags can be used to cover any subject from serious events such as government elections to popular culture …
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IFTTT, an acronym for If This Then That, is an automation tool that connects two services together so that an action from one service triggers an action on another. For example, an email could trigger a tweet or changing the profile picture on a Facebook page could automatically change the profile picture of a Twitter …
Techcrunch reported back in 2012 about Facebook removing the polls. It’s happened. See the original Techcrunch post here What are the alternatives for Facebook polls? We’ve had a quick search and the key polls focus on the personal profile only. So what’s out there for business pages? Polldaddy – but it’s clunky and doesn’t look …
Facebook Parties Gone Wrong by Terrys Fabrics. http://rpc.technorati.com/rpc/ping
Many B2B businesses are just finding their feet on social media, in an ever increasingly digital world and the choice of channels can be somewhat overwhelming. Knowing which social networks out of the many out there are the best for reaching your own audience is half the battle, that’s why we have highlighted some strengths …
In a world that is almost entirely reliant on, and to some extent addicted to, technology, there has never been any better time than the present to bring your business up to date and delve into the world of digital marketing, predominantly social media. But with so many different channels to chose from, all attracting …
Strengths and Weaknesses of Different Social Media Channels for B2B Read More »
As much as some businesses are still trying to, the fact is that social media can no longer be ignored from a B2C perspective. The range of networks available can be daunting and choosing the ones where your audience can be reached is essential to the success of social media for business, but there are …
In a now digitally vast world, marketers have an over whelming amount of digital channels to work with to enable them to target and engage with the right audiences for their products and services. But as is often the case, too much choice can ruin what could the perfect recipe for success. That is why …
The Strengths and Weaknesses of Different Social Media Channels for B2C Read More »
I want to create two pages on Facebook for two different businesses. I don’t want one group of clients seeing the other page. How do I do this? To create a company page on Facebook you need a real profile. Facebook is starting to contact people with ‘fake’ profiles or profiles of companies and telling …
