Much has been written about Location Based Marketing tools, and it’s fair to say that many people still aren’t aware of what’s there. This post looks at the essentials on Gowalla and Foursquare. What are these location based tools? Gowalla – positioned as a social version of lonely planet, a travel guide written by your …
Location Based Marketing tools, the essentials on Gowalla and Foursquare Read More »
I’m predicting the death of Foursquare by the end of this year. In January I held my own Foursquare experiment and I checked-in everywhere I visited for four weeks. This gave me both the user’s perspective and better understanding for its potential for business. Click here to read the user’s perspective. Reasons for the experiment …
Facebook Deals and Foursquare – what’s happening? Read More »
Foursquare is a mash-up between an online loyalty card and geo-social networking tool. It’s in the category of Location Based Services (LBS). Users access Foursquare from their smartphone and when they arrive at a specific destination, they ‘check in’. In theory organisations can reward regular customers (the most loyal customer becomes ‘the mayor’) and encourage …
Foursquare is the ultimate in mobile loyalty cards. Forget loading the wallet with more plastic, just carry your mobile phone and every time you ‘check in’ to a venue you collect points. And what’s more, gain public recognition as the most frequent visitors are promoted to Mayor which brings additional benefits from free coffee to …
What is Foursquare? First of all, you need to know some terms: The ‘Mayor’ – a person who visits a location eg restaurant, store, etc the most frequently over a 30 days period. Check-in – use your mobile’s GPS to log in to foursquare and post your location or there is an app for iPhones. …
