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Pros and Cons of Social Networks for B2B

Many B2B businesses are just finding their feet on social media, in an ever increasingly digital world and the choice of channels can be somewhat overwhelming. Knowing which social networks out of the many out there are the best for reaching your own audience is half the battle, that’s why we have highlighted some strengths […]

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Strengths and Weaknesses of Different Social Media Channels for B2B

In a world that is almost entirely reliant on, and to some extent addicted to, technology, there has never been any better time than the present to bring your business up to date and delve into the world of digital marketing, predominantly social media. But with so many different channels to chose from, all attracting

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Pros and Cons of Social Networks For B2C

As much as some businesses are still trying to, the fact is that social media can no longer be ignored from a B2C perspective. The range of networks available can be daunting and choosing the ones where your audience can be reached is essential to the success of social media for business, but there are

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The Strengths and Weaknesses of Different Social Media Channels for B2C

In a now digitally vast world, marketers have an over whelming amount of digital channels to work with to enable them to target and engage with the right audiences for their products and services. But as is often the case, too much choice can ruin what could the perfect recipe for success. That is why

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Our Favourite Alternatives to Google Reader

Google Reader is sadly shutting down, but that doesn’t mean you have to miss out on updates from your favourite feeds and online reads. There are plenty of other readers out there, some even allow you to import your settings straight from Google Reader to prevent you from having to trawl through the internet all

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