This is a guest article from Anton Krokhmal, who is a SEO Specialist at a #Ukrainian agency, Netpeak. In this article, 7 Lifehacks to Increase the Clickthrough Rate of a Page and its Position in Google Search Results, he discusses snippet elements in Google and share life hacks that will help use certain elements to improve …
Since the launch of Google in 1988, the company has spent a massive amount resources on continually refining and improving its flagship product, Google Search. Some of the biggest and most significant changes have come in the last couple of years, and have left business owners scratching their heads as they watch their SEO efforts …
Major Changes to the Google Algorithm Since 2015 Read More »
Digital skills are still lacking in UK business. Almost 30% of small businesses find that high training costs are preventing them from developing their skills, even though over 50% feel that digital technology will play an increasingly important role in the future success of their business. It’s a strange situation, a small investment in training in …
Google+ has been a topic of conversation for a while, back in 2012 we discussed the reasons why Google+ is good for business use and looked at the benefits is can bring for businesses. Yet many business owners still do not fully understand the benefits of using Google+ to market their business and there have been …
Originally adopted by Twitter users as a way of categorizing messages, placing the hashtag symbol before a relevant keyword or phrase turns them into searchable links that bring together all posts containing the marked word or phrase. Hashtags can be used to cover any subject from serious events such as government elections to popular culture …
How to use Hashtags as part of your marketing strategy Read More »
IFTTT, an acronym for If This Then That, is an automation tool that connects two services together so that an action from one service triggers an action on another. For example, an email could trigger a tweet or changing the profile picture on a Facebook page could automatically change the profile picture of a Twitter …
Google Reader is sadly shutting down, but that doesn’t mean you have to miss out on updates from your favourite feeds and online reads. There are plenty of other readers out there, some even allow you to import your settings straight from Google Reader to prevent you from having to trawl through the internet all …
Google has launched Goo.gl URL shortener. It is not available as a stand alone service but is available to use with the Google Toolbar and FeedBurner. Fb.me has been launched by Facebook as a URL shortener for its mobile interface. http://rpc.technorati.com/rpc/ping
We’ve heard from more companies that have been contacted regarding SEO to blind them with science. “we can get you to number 1 on Google”, “we know someone at Google and can get you to number 1”, “if you don’t act now, your website will disappear”. They make guarantees that can not be fulfilled, get …
One of our directors has received a proposal from a SEO company to get our website generating leads for a variety of search engine key-phrases which are of commercial value to us. This all works via link building. They say that this is more effective & cheaper to outsource rather than try to do in …
