heat map

What is Conversion Rate Optimisation?

click map, conversion rate, CRO, heat map, KPIs, ROI, user experience / By

Conversion rate optimisation (CRO) is the practice of using a combination of analytics and feedback to improve the performance and user experience of your website. Your conversion rate is calculated by dividing the total number of conversions by the number of visitors to your website. A conversion is classed as an action that you want …

What is Conversion Rate Optimisation? Read More »

What are Heat Maps?

analytics, bounce rate, click map, click through, cms, data, google analytics, heat map, mailchimp, scroll / By

Heat maps or click maps are graphical representations showing how visitors behave when using a website. Which links do they click on? How far do they scroll? And most importantly which links or areas of your website are they not using? Heat maps most commonly use colour to represent the data they are showing with …

What are Heat Maps? Read More »