Customer Relationship Models

CRM cycle, Dave Chaffey, gummesson, IDIC approach, loyalty ladder, peck, peppers, PR Smith, rogers / By

I need some examples of customer relationship models, can you help me? There are a number of customer relationship models: Loyalty Ladder (Peck et al) relating to customers or clients moving up a ladder (of importance) – Partner, Advocate, Supporter, Customer, Purchaser, Prospect IDIC Approach (Peppers D and Rogers M) – Most Valuable Customers, Second …

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