KPIs

What is Conversion Rate Optimisation?

click map, conversion rate, CRO, heat map, KPIs, ROI, user experience / By Annmarie Hanlon

Conversion rate optimisation (CRO) is the practice of using a combination of analytics and feedback to improve the performance and user experience of your website. Your conversion rate is calculated by dividing the total number of conversions by the number of visitors to your website. A conversion is classed as an action that you want …

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The top KPI measurement tools

analytics, funnel measurement tools, KPIs / By Annmarie Hanlon

KPIs (key performance indicators) enable businesses to track, understand and react to essential business issues. Setting KPIs is not enough. It’s important to measure KPIs and there are a range of tools available. Choosing the right tool for the company and the user is an important decision. That’s why we have taken some of …

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