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IFTTT for social media automation

IFTTT, an acronym for If This Then That, is an automation tool that connects two services together so that an action from one service triggers an action on another. For example, an email could trigger a tweet or changing the profile picture on a Facebook page could automatically change the profile picture of a Twitter

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Pros and Cons of Social Networks for B2B

Many B2B businesses are just finding their feet on social media, in an ever increasingly digital world and the choice of channels can be somewhat overwhelming. Knowing which social networks out of the many out there are the best for reaching your own audience is half the battle, that’s why we have highlighted some strengths

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Strengths and Weaknesses of Different Social Media Channels for B2B

In a world that is almost entirely reliant on, and to some extent addicted to, technology, there has never been any better time than the present to bring your business up to date and delve into the world of digital marketing, predominantly social media. But with so many different channels to chose from, all attracting

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5 things you need to get right in LinkedIn

LinkedIn is a professional network designed to help professional individuals and companies connect and build business relationships. With first impressions meaning everything in the online networking world, your LinkedIn profile must be accurate, attention grabbing and substantial enough to stand out in LinkedIn’s 180 million strong network. The following 5 things need to be right

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3 Important Tools To Consider When Building An Online Community

An online community is a valuable resource for any business, but is also one of the most difficult and time consuming to build and maintain. It involves encouraging your customers to join and engage with the fresh and interesting topics of discussion on a regular basis, but if done well it can create brand awareness

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How to Avoid Profile Errors in LinkedIn

LinkedIn has been hailed as ‘Facebook for professionals’, as is by far one of the most popular and unique networking sites for all industries today, bringing together contacts from across the globe and changing the way we do business forever. When used properly and to its full potential, LinkedIn is one of the key resources

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Useful tools for building an online community

An online community is one of the most valuable online commodities a business can have, as it is a place where your brand can both have a voice and give a voice to its customers. Typically online communities are developed using social media channels, and can be combined and integrated using various useful tools. This

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LinkedIn comes of Age – UK Prime Minister Dave Cameron signs up

This article was provided to me by Lauren Dew of TOUCHDOWNPR. It was recently announced that David Cameron has joined LinkedIn (http://www.bbc.co.uk/news/uk-politics-15293934), adding fuel to the argument that a full social media profile extends beyond Facebook and Twitter. But is LinkedIn purely a resource for business networking and job opportunities, or like its younger social

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