SoLoMo is the newest trends to sweep the marketing world and is based on three key factors: social media, location-targeted advertising and geo-tagging, and mobile device usage. These three key areas have all been on the rise over the last decade and are all becoming integrated into our daily lives and habits, making SoLoMo, a …
Like many others you may of heard the term ‘SoLoMo’ uttered among the crowd but never actually understood what it meant, only that it was the new craze that is taking the advertising, sales and marketing world by storm. In this article I will define for you exactly what SoLoMo is, why it is so …
Much has been written about Location Based Marketing tools, and it’s fair to say that many people still aren’t aware of what’s there. This post looks at the essentials on Gowalla and Foursquare. What are these location based tools? Gowalla – positioned as a social version of lonely planet, a travel guide written by your …
Location Based Marketing tools, the essentials on Gowalla and Foursquare Read More »
Gowalla is positioned as a social version of lonely planet, a travel guide written by your friends. You arrive at a venue, check in, see who’s there, what local information is available and get a badge as a memento of your visit. Where did it come from? In the USA when visiting ski resorts you …
Gowalla – a lonely planet written by your friends? Read More »
Foursquare is a mash-up between an online loyalty card and geo-social networking tool. It’s in the category of Location Based Services (LBS). Users access Foursquare from their smartphone and when they arrive at a specific destination, they ‘check in’. In theory organisations can reward regular customers (the most loyal customer becomes ‘the mayor’) and encourage …
