location based

SoLoMo: 7 Things To Consider

SoLoMo is the newest trends to sweep the marketing world and is based on three key factors: social media, location-targeted advertising and geo-tagging, and mobile device usage. These three key areas have all been on the rise over the last decade and are all becoming integrated into our daily lives and habits, making SoLoMo, a […]

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Location Based Marketing tools, the essentials on Gowalla and Foursquare

Much has been written about Location Based Marketing tools, and it’s fair to say that many people still aren’t aware of what’s there. This post looks at the essentials on Gowalla and Foursquare. What are these location based tools? Gowalla – positioned as a social version of lonely planet, a travel guide written by your

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