loyalty ladder

Loyalty Ladder

What is a Loyalty Ladder? A Loyalty Ladder is a customer relationship model. It is a way of segmenting your customers and then developing communications which appeal to them. It includes: Prospect on the lowest rung, developing them to become Customer, Client and then Advocate. A Prospect is a potential customer where they have shown …

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Customer Relationship Models

I need some examples of customer relationship models, can you help me? There are a number of customer relationship models: Loyalty Ladder (Peck et al) relating to customers or clients moving up a ladder (of importance) – Partner, Advocate, Supporter, Customer, Purchaser, Prospect IDIC Approach (Peppers D and Rogers M) – Most Valuable Customers, Second …

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