1. Businesses which continue marketing efforts through a downturn, come out better at the other end, so continue with all marketing plans. In fact there has never been a better time to build a brand and buy advertising space! 2. Segment those customers so you can see where any future work may come from. The …
What is a Loyalty Ladder? A Loyalty Ladder is a customer relationship model. It is a way of segmenting your customers and then developing communications which appeal to them. It includes: Prospect on the lowest rung, developing them to become Customer, Client and then Advocate. A Prospect is a potential customer where they have shown …
I need some examples of customer relationship models, can you help me? There are a number of customer relationship models: Loyalty Ladder (Peck et al) relating to customers or clients moving up a ladder (of importance) – Partner, Advocate, Supporter, Customer, Purchaser, Prospect IDIC Approach (Peppers D and Rogers M) – Most Valuable Customers, Second …
