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Email Marketing Metrics: How to measure the success of your email marketing campaigns

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A good email marketing campaign can have a significant impact on the results of your marketing efforts, but each campaign needs to be accurately monitored to determine its success rate. To help you calculate the return on investment (ROI) of an email marketing campaign we have listed some key metrics to keep an eye on. …

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What are Heat Maps?

analytics, bounce rate, click map, click through, cms, data, google analytics, heat map, mailchimp, scroll / By

Heat maps or click maps are graphical representations showing how visitors behave when using a website. Which links do they click on? How far do they scroll? And most importantly which links or areas of your website are they not using? Heat maps most commonly use colour to represent the data they are showing with …

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Email Marketing: Tools and Best Practices

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Some of the most recent trends in digital marketing including social media have left more ‘traditional’ methods such as email marketing gathering dust on the top shelf. Although these new trends are exciting and effective in their own right, there is no excuse for ignoring such a powerful tool as email marketing. The upside is …

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