Does your business have a plan? This is often the time of year when many businesses start to think about creating a plan for the next 12 months. The most important aspect of action planning is starting the action. Sometimes it is necessary to work ON the business rather than IN the business. These are …
Mind mapping is the technique of visually mapping out thought processes or ideas. The technique is popular for brainstorming, problem solving, planning and note taking, and is a great way to clearly share the creative processes. But is it really the best technique for marketing? I’ve weighed up the pros and cons of mind mapping …
Today the Olympic Games in Beijing are opened and in September 2003 their marketing plan was launched! Preparing a plan 5 years before an event is essential for major events. It’s like a product launch as it often takes a while to get a product to market. First there is the idea, followed by some …
We’re developing our first marketing plan and wondered how long it should last? A marketing plan addresses many different issues [see marketing planning] and when you have conducted a through review of your competitors, you may not need to do this again unless there is a significant change. In the meantime you may set up …
How do I recognise if I need marketing help? We think that marketing plans sound like a good idea, but do we really need one? If you are asking yourself the following questions, you may need some help with marketing: · How do I increase my turnover? · How do I get into new markets? …
All the info about marketing plans is useful, but what is actually involved in the marketing planning process? In order to create the marketing plan, there are a number of stages that an organisation needs to go through which begins with looking at the organisation’s mission statement and corporate objectives – this provides an overall …
What is involved in the marketing planning process? Read More »
One of our advisors has suggested that we need a marketing plan. We’ve never had one before, why should we bother? A good marketing plan will provide your organisation with direction in order to achieve its objectives. For example, the objectives may be to grow your business, move into new markets or even sell your …
