We’re developing our first marketing plan and wondered how long it should last? A marketing plan addresses many different issues [see marketing planning] and when you have conducted a through review of your competitors, you may not need to do this again unless there is a significant change. In the meantime you may set up …
How do I recognise if I need marketing help? We think that marketing plans sound like a good idea, but do we really need one? If you are asking yourself the following questions, you may need some help with marketing: · How do I increase my turnover? · How do I get into new markets? …
One of our advisors has suggested that we need a marketing plan. We’ve never had one before, why should we bother? A good marketing plan will provide your organisation with direction in order to achieve its objectives. For example, the objectives may be to grow your business, move into new markets or even sell your …
