marketing strategy

The Pros and Cons of Mind Mapping for Marketers

digital marketing, making a plan, marketing planning, marketing strategy, mind mapping, social media / By

Mind mapping is the technique of visually mapping out thought processes or ideas. The technique is popular for brainstorming, problem solving, planning and note taking, and is a great way to clearly share the creative processes. But is it really the best technique for marketing? I’ve weighed up the pros and cons of mind mapping …

The Pros and Cons of Mind Mapping for Marketers Read More »

Content Curation: 7 Things You Should Know

content curation check-list, marketing business, marketing strategy / By

      1.       Content curation sourcing the best content relevant to your business, and using this to build a personal, value added and compelling new piece of content.            2.       If done properly, content curation can be one of the most successful and worthwhile marketing strategies at your disposal and can …

Content Curation: 7 Things You Should Know Read More »