Read why growing businesses should not ignore visual search. Have you ever tried to explain an image or concept, but find that you couldn’t come up with the right words? It’s a common issue that almost everyone faces from time to time, and it’s a good example of why visual search is so useful, and …
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Read how voice search and smart speakers are changing how people search. In 2016, when Google introduced its Google Home smart speaker, CEO Sundar Pichai noted that 20% of mobile searches were voice-based. By 2020, up to 50% of searches could be voice-based. Whether it’s via a search engine or a smart speaker, voice …
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We’re aware of Google Trends and Keynote for providing research. If you’re seeking ways to predict the future in your business, there are alternatives: Read about how to use Twitter for Market Research via @FirasAlkhaffaf Explore the social wish list with Nuji as this website can show what’s popular on and off the high street. …
1. Businesses which continue marketing efforts through a downturn, come out better at the other end, so continue with all marketing plans. In fact there has never been a better time to build a brand and buy advertising space! 2. Segment those customers so you can see where any future work may come from. The …
I’m looking for some marketing awards – can you point me in the right direction? Yes, the CIM provide a list along with closing dates. These include: Fresh Media Awards – http://www.freshmediaaward.co.uk/ Research Magazine Awards – www.mrs.org.uk/awards/2008/index.htm Green Awards – http://www.greenawards.co.uk/ AOL Online Planning Awards – http://www.opa.aol.co.uk/ Media and Marketing Europe Awards – http://www.mandmawards.com/ European …
General business / marketing info and tips http://business2businessmarketing.blogspot.com/ https://www.evonomie.net/ http://www.dublincity.ie/living_in_the_city/libraries/library_services/business_information/business_research.asp http://www.forfas.ie/about/index.html http://www.invent.dcu.ie/links.php Lists of companies http://www.kompass.ie/ Non Disclosure Agreements http://www.dcu.ie/invent/downloads.php Business training http://www.plato.ie/ http://rpc.technorati.com/rpc/ping
Where can I study for the Chartered Institute of Marketing Qualifications? Colleges The CIM provides details of its accredited study centres on its website at http://www.cim.co.uk/cim/dev/html/couQuaAcc.cfm. There are approximately 300 study centres in the West Midlands and a number of distance learning colleges, some are shown below. These are: Oxford College of Marketing in Brighton …
One of our advisors has suggested that we need a marketing plan. We’ve never had one before, why should we bother? A good marketing plan will provide your organisation with direction in order to achieve its objectives. For example, the objectives may be to grow your business, move into new markets or even sell your …
Marketing is many things to many people. There are many definitions of marketing and many people are confused by the term. Does it mean advertising or brochures or is it about websites? The official Chartered Institute of Marketing’s definition of marketing is ‘Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements …
