mobile marketing

Mobile marketing

Mobile Marketing & Mobile App Fails of 2018

Mobile is a highly personal form of advertising, so it feels particularly intrusive and annoying when the advertising is badly targeted or poorly conceived. Bad ad experiences represent lost chances at clicks and sales, and also drive increasing numbers of consumers to resort to ad blockers that deprive app and website owners of monetisation opportunities. […]

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IFTTT for social media automation

IFTTT, an acronym for If This Then That, is an automation tool that connects two services together so that an action from one service triggers an action on another. For example, an email could trigger a tweet or changing the profile picture on a Facebook page could automatically change the profile picture of a Twitter

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