Pinterest has marketing potential for businesses who know how to use it. When it comes to digital marketing through social media platforms, the main ‘new technology’ you’ll likely be focusing on is Facebook and Twitter, with YouTube and LinkedIn possibly thrown into the mix. Yet of all the lesser used platforms for marketing, Pinterest has …
Originally adopted by Twitter users as a way of categorizing messages, placing the hashtag symbol before a relevant keyword or phrase turns them into searchable links that bring together all posts containing the marked word or phrase. Hashtags can be used to cover any subject from serious events such as government elections to popular culture …
How to use Hashtags as part of your marketing strategy Read More »
IFTTT, an acronym for If This Then That, is an automation tool that connects two services together so that an action from one service triggers an action on another. For example, an email could trigger a tweet or changing the profile picture on a Facebook page could automatically change the profile picture of a Twitter …
A newer social media website, Pinterest is a virtual pinboard useful for visual bookmarking, organisation and content curation. With shared images gaining on average three times the amount of user engagement as text only posts, Pinterest should be a key part of your digital marketing strategy. Here are some tips on how to use Pinterest …
As much as some businesses are still trying to, the fact is that social media can no longer be ignored from a B2C perspective. The range of networks available can be daunting and choosing the ones where your audience can be reached is essential to the success of social media for business, but there are …
In a now digitally vast world, marketers have an over whelming amount of digital channels to work with to enable them to target and engage with the right audiences for their products and services. But as is often the case, too much choice can ruin what could the perfect recipe for success. That is why …
The Strengths and Weaknesses of Different Social Media Channels for B2C Read More »
Content curation is the big marketing buzzword at the moment, but its meaning and benefits still remain a mystery to many businesses. So that’s why we have put together our guide to content creation and how it can help your business. The basic definition of the art of content curation is where the publisher (in …
