Online reviews have an impact on the buying process. We trust the words of strangers more than companies. Gone are the days when everything written about your product or service online was produced by your organisation. Social media has introduced a new dimension for businesses and the review options that each platform brings with it …
We live in age where providing a review is an automatic process. Rather than keeping our opinions to ourselves, we share our thoughts as to how good or weak a product is, what we thought of a book, a restaurant, a hotel or customer service in another environment. The reviews take different forms …
Recommendations from people I “sort of know” are becoming important online currency. One of the earliest review sites, TripAdvisor, draws wrath and delight from hotels, restaurants and venues across the globe. The challenge with TripAdvisor is that the reviews are not verified. As a Trip Advisor reviewer, I could review absolutely anywhere, regardless of whether …
