Twelve top business tips by Theo Paphitis can be found here and a video of Panorama: Credit Where It’s Due where Theo Paphitis looks at small businesses and the recession. http://rpc.technorati.com/rpc/ping
The background A small to medium-sized IT company based in Ireland. Most of our current business comes from referrals but we are at a loss how to expand beyond this. We have sent out Paper-based Mailshots with little result (1% perhaps) and the other avenues like Advertising in Trade mags has not had much success.