social media for b2c

Using Pinterest for Business

A newer social media website, Pinterest is a virtual pinboard useful for visual bookmarking, organisation and content curation. With shared images gaining on average three times the amount of user engagement as text only posts, Pinterest should be a key part of your digital marketing strategy. Here are some tips on how to use Pinterest …

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Pros and Cons of Social Networks For B2C

As much as some businesses are still trying to, the fact is that social media can no longer be ignored from a B2C perspective. The range of networks available can be daunting and choosing the ones where your audience can be reached is essential to the success of social media for business, but there are …

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The Strengths and Weaknesses of Different Social Media Channels for B2C

In a now digitally vast world, marketers have an over whelming amount of digital channels to work with to enable them to target and engage with the right audiences for their products and services. But as is often the case, too much choice can ruin what could the perfect recipe for success. That is why …

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