social media measurement tools

3 ways to increase your Klout score

Measuring the impact of a company and its social media can be complex. There are many companies that have created ways to review your own business, or that of a competitor.  Three companies focus on capturing your impact online by looking at your outputs (tweets, posts, updates) and the impact of the content (number of …

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Measuring the Twitter conversation

The Winter Olympics has seen many of us mobilising Twitter and it’s a good thing someone is measuring the results! Crimson Hexagon’s ForSight intelligence platform has been peering into Twitter conversations in the first few days of the Sochi Winter Olympics. The word cloud above shows a snapshot of what’s being said. It’s a great example …

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