Nextdoor – the antidote to Facebook local
Technology has many advantages. You can connect with friends, shop when you like and run businesses from anywhere. Nextdoor believes it’s time to connect at a local level.
social media
Supermarket Social Media Part 2
Supermarkets in the UK are using social media to convey brand values, provide product information and share behind the scenes stories. Social media is playing an increasingly important role for supermarkets in the UK. Part one of this review of supermarkets’ social media usage provided an overview of the approach. In this article, part two, the …
Twitter Ads for business
Running a Twitter account isn’t the only way to promote your business on the social network. You can also use Twitter Ads to catch the attention of people who are using the site. Twitter provides a selection of different paid advertising options that can be used to fulfil various marketing objectives, from boosting your follower …
TikTok – does it work for business?
TikTok is the latest social media platform to have broken into the mainstream. It initially attracted large numbers of young users but has recently become a familiar name in the media and for anyone with an interest in online marketing. Brands need to be aware of new platforms such as TikTok and who is …
Supermarket Social Media Part 1
Social media plays an important role in both online marketing and customer service for a wide range of businesses. Supermarkets have sometimes struggled to attract attention and followers on these platforms as they don’t always fit in with the image that consumers want to project online. However, a shift in focus from the brand …
TikTok for business
TikTok is a video sharing app. People upload and share videos, often in real time. It is the latest social media platform to have broken into the mainstream. It initially attracted large numbers of young users but has recently become a familiar name. Brands need to be aware of new platforms such as TikTok and …
Essentials of Filter Bubbles
Filter bubble is a term that has been used frequently over the last few years, usually in relation to political events. Read more here. How could filter bubbles be affecting your business and what should you do about them? What is a Filter Bubble? A filter bubble is created when you are only exposed …
Digital Marketing in China Part 2
Read our second post in this series, Digital Marketing in China Part 2: The 10 Social Media Platforms You Need to Know. China has a huge and dynamic digital market that has many distinctive features setting it apart from Western social …
Facebook Changes
The largest Western social media platform Facebook is making changes to address privacy issues and fake news. Facebook has made a lot of headlines over the last few years and not for the reasons that they would like. The social media giant has been accused of breaching user’s privacy and failing to tackle the …
Firms Quitting Social Media in UK
Big brands leaving social media in the UK, honest departure or publicity stunt? Cosmetics brand Lush announced earlier this year the apparently shocking decision that they were quitting social media in the UK. This conscious uncoupling has come about as the brand states that they prefer a more honest conversation with their customers and they …